How We Got Here

The Milk Moovement Journey

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A Dairy Revolution, One Drop at a Time

From farm to fridge, the journey of milk is a high-stakes relay filled with countless hurdles. For too long, glaring inefficiencies and unnecessary losses in transportation skimmed more than just the cream off the top for our dairy farmers. These challenges underscored the urgent need for a seismic shift in how milk moves through the supply chain, prompting a major overhaul in dairy logistics.

That’s where Milk Moovement’s story begins.

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Boots on the Ground

Forget the typical Silicon Valley tech startup stories you've heard—Milk Moovement’s story starts with mud on its boots. Our founders, Jon King and Robert Forsythe, didn’t start in a sleek boardroom but rather in the mud and barns alongside those who know dairy best—the farmers, haulers, and processors. They began with a simple yet revolutionary approach: listening.

Jon and Robert worked tirelessly, often shoulder-to-shoulder with early risers of the dairy world. Their clear mission: to engineer a system where not a single ounce of effort or milk went to waste. This wasn't about making minor tweaks; it was about reimagining the entire dairy journey from the ground up.

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Laying the Groundwork

Through countless hours of collaboration and fuelled by endless cups of coffee, the growing Milk Moovement team developed a cloud-based platform designed to trace every ounce of milk from cow to consumer in real time. This platform was not just about tracking—it was about ushering in a new era of transparency and efficiency previously unseen in the industry.

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From Farmhouse to Powerhouse

Milk Moovement’s innovative system quickly began to reshape dairy logistics. The push didn’t stop at Canadian borders. Jon and Robert propelled Milk Moovement across continents, strategically entering markets like the U.S. and Australia.

Each strategic move—from gaining spots in elite accelerators to forging partnerships with dairy giants—was meticulously planned to expand the company’s impact and establish a vast, intelligent global dairy network.

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Today’s Dairy Landscape

Now, Milk Moovement isn’t just participating in the industry; it’s leading the way. Every tweak in logistics and every leap in efficiency is part of our broader mission to streamline dairy transportation—making it more cost-effective, quicker, and better for everyone involved, from local farmers to global consumers.

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Writing the Future

Ours is a story of relentless evolution, transforming the way a staple as old as time travels with innovation and ideas as fresh as this morning’s milk.

At Milk Moovement, we're not just moving milk—we're moving an entire industry toward a future where every stakeholder reaps the benefits., and the ripple effects of our efforts redefine dairy delivery globally.

So, let's raise our glasses (of perfectly chilled milk) to innovation, to integrity, and yeah, to a bit of healthy rebellion against the status quo.

Join us as we continue to innovate and ensure that in the dairy world, every drop truly counts.

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